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How we engage.

Six formats, one discipline: rigorously testing the assumptions a strategy is resting on. The format changes with the stakes, the timeline, and the audience - the standard does not.

Every engagement begins from the same question: what would have to be true for this decision to be the right one? Over 130 bespoke scenarios - across defence, financial services, technology, and consumer goods - have taught us the shapes that question most often takes. The six formats below are those shapes, sized from a single day to a standing advisory retainer.

Not sure which shape fits?

Thirty minutes with Dr Dan Epstein - the person who will design and run your exercise. Describe the decision you are facing and get an honest read on the right format. No pitch.

Book a discovery call