The Long Game ProjectStrategic thinking is a skill.
Don't outsource it.
Practise it.
We design the exercises senior teams use to pressure-test their strategy under the conditions it will actually have to survive.
Thirty minutes with Dr Dan Epstein - the person who will design and run your exercise.
Strategy doesn't fail in the boardroom. It fails in the moment.
When strategic thinking gets outsourced - to a consultant, a framework, a model - the capability inside the building atrophies. And strategy is demanded in the hardest moments, not the calmest ones. The sharpest decision-makers treat it as a skill: one that needs deliberate, repeated practice.
We build the practice.
For founders, senior leaders, and teams making decisions whose consequences they will live with - who know the thinking matters as much as the plan.
Exercises designed and delivered for teams at
130+
Bespoke scenarios designed by Dr Dan Epstein
Defence, financial services, tech & consumer goods
Industries served
10+
Years designing strategic exercises
“What I didn't expect was how much the simulation helped our organisation plan for future risks and decide the most important metrics to track. The value for time of working with The Long Game Project is off the charts!”
Director, consulting firm - name withheld
“We left behind our day-to-day and immersed in an eye-opening exercise. It changed the way we think about our business and how we run workshops.”
Team lead, global consumer goods company - name withheld
Names are withheld because client exercises are confidential.
Exercised Scenario Reports
We publish rarely, and heavily.
Each one is a scenario we have actually exercised, published with the moves, the breakpoints, and the assumptions that failed first. Six are out so far, on Strategy Soup, our studio for wargames with AI players.
See the reports →Services
Three places to start.
Workshops
A tabletop exercise puts your leadership team inside the decisions your strategy does not rehearse. Half a day or a full day, principal-facilitated, debriefed into board-ready commitments.
A$12-25k
Organisations with consequential decisions on the table
Read more →Decision War Room
A counterfactual wargame of the decision you are about to make, played on our own engine with AI players. Dr Dan Epstein referees it and signs the findings, and your team keeps the decision without giving up a day. Delivered as a written report and a board-ready readout.
A$15-25k
Leadership teams facing one big call
Read more →Strategy Sprints
Two weeks of principal-led work on one consequential question. Fixed scope, fixed price, delivered as a decision memo your team can act on.
A$9k fixed
Teams that need a defensible answer fast
Read more →Workshops, Decision War Room, Strategy Sprints, Speaking. Masterminds are by invitation; 1:1 coaching is by referral.
Who's behind this
Dr Dan Epstein - physician, PhD in decision science, and designer of business wargames and tabletop exercises for more than a decade. He has designed 130+ bespoke scenarios across defence, financial services, technology, consumer goods and government.
Meet the principal →Tell us the decision you're facing.
Thirty minutes with Dr Dan Epstein - the person who will design and run your exercise. No pitch. If we can help, we will say how. If we cannot, we will point you to someone who can.
Book a discovery callEcosystem
Tools from the practice.
Instruments we built for our own exercises and published for anyone to use.
Shortlist
Strategy games that teach while you play.
Teams, facilitators, educators
Try it →InsightRPG
Rehearse your hardest decisions through role-play.
Teams running tabletop strategy exercises
Try it →Courses
Self-paced strategic thinking fundamentals.
Individual learners, emerging leaders
Try it →PRISM
A card deck of better questions, in your hands.
Facilitators, coaches, consultants
Try it →Strategy Soup
Our studio for wargames with AI players. The published reports live here, with a free diagnostic.
Founders, strategy leads, leadership teams
Try it →