The Long Game ProjectStrategic thinking is a skill.
Don't outsource it.
Practise it.
We design the exercises senior teams use to pressure-test their strategy under the conditions it will actually have to survive.
Strategy doesn't fail in the boardroom. It fails in the moment.
When strategic thinking gets outsourced - to a consultant, a framework, a model - the capability inside the building atrophies. And strategy is demanded in the hardest moments, not the calmest ones. The sharpest decision-makers treat it as a skill: one that needs deliberate, repeated practice.
We build the practice.
For founders, senior leaders, and teams making decisions whose consequences they will live with - who know the thinking matters as much as the plan.
Exercises designed for teams at
130+
Bespoke scenarios designed
Defence, financial services, tech & consumer goods
Industries served
10+
Years designing strategic exercises
“The simulation helped our organisation plan for future risks and decide the most important metrics to track. The value for time is off the charts.”
Director, consulting firm - name withheld
“We left behind our day-to-day and immersed in an eye-opening exercise. It changed the way we think about our business and how we run workshops.”
Team lead, global consumer goods company - name withheld
Exercised Scenario Reports
We publish rarely, and heavily.
One or two major scenario reports a year - each one a scenario we have actually exercised, published with the moves, the breakpoints, and the assumptions that failed first.
See the reports →Services
Three ways to work with us.
Workshops
A tabletop exercise puts your leadership team inside the decisions your strategy does not rehearse. One day, principal-facilitated, debriefed into board-ready commitments.
Organisations with consequential decisions on the table
Read more →Decision War Room
A counterfactual wargame of the decision you are about to make - engine-built, run without a day of your team's calendar, delivered as a written report and a board-ready readout.
Leadership teams facing one big call
Read more →Strategy Sprints
Two weeks of principal-led work on one consequential question. Fixed scope, fixed price, delivered as a decision memo your team can act on.
Teams that need a defensible answer fast
Read more →Workshops, Decision War Room, Strategy Sprints, Speaking. Masterminds are by invitation; 1:1 coaching is by referral.
Who's behind this
Dr Dan Epstein - physician, PhD in decision science, and designer of business wargames and tabletop exercises for more than a decade. He has designed 130+ bespoke strategic scenarios across defence, financial services, technology, and consumer goods.
Meet the principal →Tell us the decision you're facing.
Thirty minutes with Dr Dan Epstein - the person who will design and run your exercise. No pitch. If we can help, we will say how. If we cannot, we will point you to someone who can.
Book a discovery callProvenance
Tools from the practice.
Instruments we built for our own exercises and published for anyone to use.
Shortlist
Strategy games that teach while you play.
Teams, facilitators, educators
Try it→InsightRPG
Rehearse your hardest decisions through role-play.
Teams running tabletop strategy exercises
Try it→Courses
Self-paced strategic thinking fundamentals.
Individual learners, emerging leaders
Try it→PRISM
Better questions in your hands.
Facilitators, coaches, consultants
Try it→Strategy Soup
Run the free diagnostic. Argue with your strategy.
Founders, strategy leads, leadership teams
Try it→